The White and Gold (No, Blue and Black!) Dress That Melted the Internet The New York Times The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example The world's most famous optical illusion turns 10 years old Creative Bloq 10 years ago, this dress was posted on social media causing a viral debate on whether it was blue and black or white and gold. The phenomenon revealed differences in human color